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Blogger’s Guide: ATL Apparel Market

There is a virtually untapped opportunity for bloggers to benefit from visiting Atlanta Apparel. Read on for my Blogger’s Guide: ATL Apparel Market!

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Atlanta Apparel Atrium

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I’ve been receiving a lot of questions on my Instagram lately about tips how to start a blog. As a blogger, entrepreneur, and one half of the Haute House Flower team, I wear many (super cute) hats, but there’s just never enough hours in the day to wear them all! As a result, I’m always looking for resources that can make my job that much more streamlined, especially when it comes to building new relationships with brands.

When I received an invitation to attend the Atlanta Apparel Market as a digital influencer, I jumped at the opportunity. While I had never been to Atlanta Apparel Market, or much less to Georgia (besides the airport!) I was familiar with it from my previous career working in fashion PR.

About Atlanta Apparel Market:

Known as the largest apparel market on the East Coast, AmericasMart housed Atlanta’s largest market to-date last week. We’re talking 7.2 million square feet (!) and infinite floors of literal shopping mecca.  As someone who considers themselves an avid shopper, and who lives in a major shopping city like NYC, I was honestly blown away by the selection and range of brands that were there.

Let’s back up…what exactly is an apparel market, you ask? It’s a trade show/ market center where independent fashion retailers (think boutiques, department stores, etc) go to source new merchandise (read: fab clothes and accessories) for their stores. During the Atlanta Apparel Market this April, brands were showing their Fall/Winter 2017/18 collections to buyers who were purchasing items for the upcoming season.  Atlanta Apparel is heavy in  denim, young contemporary apparel, accessories, and shoes.

Now, where do influencers fit in to all of this? Check out my Blogger’s Guide to Atlanta Apparel Market below:

BLOGGER’S GUIDE TO ATLANTA APPAREL MARKET:

How Bloggers Can Benefit from visiting Atlanta Apparel Market:

  • Build New Individual Brand Relationships
  • Build Relationships with Apparel and Accessory Multi-Line Showrooms
  • Discover New Brands
  • See the trends before they hit stores
  • Discover firsthand what is actually selling – straight from the sales teams themselves! (if boutiques are loving something, it’s because they know their shoppers will too…which means YOUR readers may go crazy over the items as well!)
  • Attend  with fellow bloggers. One of my favorite parts of the experience was networking and having the opportunity to meet other influencer attendees.

If you do get a chance to visit Atlanta Apparel next season, here are just a few  of my favorite brands and multi-line showrooms to visit. Keep in mind there are SO many more that I didn’t even have enough time to see. I’m telling you, it’s that HUGE!

Showrooms To Visit:

Multi-Line Showrooms:

Level Showroom  (Lavendar Brown, Chloe Oliver, Show Me Your Mumu, The Giving Keys, One Teaspoon, Greylin, Heartloom, Rock Revival, Others Follow, Black Swan, White Crow, Z Supply, Rag Poets, Jill Massey, FoxieDox, Gemelli, Sage the Label, Daydream, Ash & Ember)

Place Showroom  (Ali & Jay, ASTR the Label, C/Meo Collective, Donni Charm, Dress the Population, Elliatt, Evidnt, Faithful, Finders Keepers, J.O.A, Kaanas, Keepsake, L’Academie, Lost Ink, Lost + Wander, Lovers + Friends, Moon River, Nytt, NBD, Privacy Please, Raga, Raye the Label, Sol Sana, The Cords & Co, The Mode Collective, The Fifth Label, Tularosa)

Uncommon Fashion (Gentle Fawn, Liebeskind, Eight Sixty,  Endless Rose, Love’s Affect, Velvet Heart, Forever Unique, Buddy Love, Izzy & Lola, Smell the Roses, Caramela, Shira Melody, FRNCH, Mamie Ruth, Dear Apple, Rezeloot, Verdier, Saltwater Luxe, Lucca Couture, Toby Heart Ginger)

In addition to the multi-line showrooms, There are also a plethora of individual brand booths, including;  DL1961, BCBG, French Connection, Dolce Vita, House of Harlow, and more.

Have any of you ever been to the Atlanta Apparel Market, or do you have any questions that I can help answer about how it could help your blogging career? Be sure to let me know in the comments below! I couldn’t recommend it more highly to any aspiring blogger looking to grow their network of brands, gain trend knowledge, or even to any fashion enthusiast that wants to a head start on next season’s trends!

*Thank you AmericasMart x Atlanta Apparel Market for sponsoring this post. All opinions and experiences are my own.

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PR Girl Uniform

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For those of you that have been following my blog for awhile, you know that I have a PR background of 11+ years. With a PR career, however, comes an ENDLESS wardrobe of variations on the LBO, or the “Little Black Outfit”. It’s a necessity in PR – whether you are working backstage at NY Fashion Week, doubling as a doorman at media-check-in at a store launch, or literally too exhausted to think about matching, all black is the quintessential PR Girl uniform.

 Sounds kind of boring, right? As a life-long lover of fashion, and as someone who is quite the opposite of a wallflower, I’ve always had a hard time with the all-black-everything rule. Over the years, I’ve made it my mission to constantly seek out novelty ‘noir’ styles that teeter on the dramatic — think special sleeves, embellishments, and unique detailing. Hey, it’s still playing by the rules.

 

I have to admit, I ALMOST ordered the pink version of this ROMWE sweater. As a digital influencer, I knew the pink shade would look better on the ‘gram, (not to mention, match my Instagram feed!) but I knew that at the end of the day, I wouldn’t wear it half as much as I would wear the black version. The black version arrived and I’ve already worn it 10 different times, in 10 different ways, and I’ve gotten compliments  every.single.time (yes, in-person compliments, not just on social media).

 

The best part? It’s on SUPER sale and is linked below. I’ve also linked some of my other favorite work-friendly black outfits below.

 

What is your unofficial work uniform? I’d love to hear from you in the comments section below! In the meantime, be sure to follow my daily style adventures on Instagram!

*THE APPAREL*

Sweater : ROMWE

*THE PHOTOGRAPHER*

Scott White: @BloggerPhotographer

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Bell Sleeves

If I learned anything from the runways at NY Fashion Week this season, it’s that bows aren’t going anywhere anytime soon, and neither are dramatic bell sleeves. Music to my ears, as they have quickly become two of my favorite trends!

I love how this bow-embellished bell sleeve sweater from ROMWE encompasses both of these trends without being too over the top. Luckily for YOU,  it’s currently on sale for an amazing price.

What do you think about these two trends? I’d love to hear from you in the comments section below! In the meantime, be sure to follow my daily NYC style adventures on Instagram!

*THE APPAREL*

Sweater : ROMWE

*THE PHOTOGRAPHER*

Scott White: @BloggerPhotographer

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Transitional Spring Dressing

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Transitional spring dressing can be tough. Although spring is already upon us, this late NYC winter has me stocking up on all of the faux fur that I can get my numb little hands on. This LWD (little white jacket) from SHEIN has been my go-to lately! It can easily take me from meetings, to a night out, and can be seamlessly layered over turtlenecks and everyday basics for an elevated everyday look.

The best part? It’s on sale right now, along with tons of other perfectly transitional, and warm-weather spring statement pieces. (many of them well below $50!)

What are you most looking forward to wearing this Spring? I’d love to hear from you in the comments section below! In the meantime, be sure to follow my daily style and beauty adventures on Instagram!

 

*THE APPAREL*

Jacket: SHEIN

*THE PHOTOGRAPHER*

Scott White: @BloggerPhotographer

SheIn -Your Online Fashion Casual T-shirts

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Top 9 Products To Borrow From The Boys

I’d spend my last dollar in the name of pretty packaging, because, well, I love how it looks on my Instagram feed. Just kidding! (kind of)… Long story long,  I’m a beauty and skincare product junkie. As you can imagine, this has posed to be un petit problem when Scott and I downsized from our multiple-bathroom, SoCal abode to our one-bathroom, teeny-TINY, Manhattan apartment this summer.

As someone newly obsessed with the challenge of how to decorate small spaces, while chicly maximizing storage, I’ve been been on a mission to free up our high traffic, 3-cabinet  (yes, that’s ITTTT) bathroom real estate. First step? Streamlining our items  down to the essentials. While I have managed to get creative in saving space, I’ve also gotten fully addicted to some of Scott’s products in the meantime.

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THE UNISEX BATHROOM CABINET
The “Penthouse” space (aka the cabinet closest to the shower)  is saved for Scott’s stuff, as well as toiletries and skincare that we BOTH use. One brand that we literally fight over, is one of his long-time favorites that I’ve since–ahem– stolen: Anthony Skincare. Their tagline, “Designed for men, borrowed by women” could not be more appropriate. We had the unique pleasure of meeting founder Anthony Sosnick last season during NY Fashion Week, and got some valuable insight into his newest launches, and the philosophy behind the brand. Here’s a round-up of my top 9 products to borrow from the boys, which also include some of my guy-approved, unisex must-haves.

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TOP 9 PRODUCTS TO BORROW FROM THE BOYS:

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1. Anthony Glycolic Exfoliating & Resurfacing Wipes $18 (for 30 wipes)
I love anything that is quick, easy and can multi-task! These uniquely textured wipes resurface and smooth skin in one step. Swipes away dirt and grime, gently exfoliates to remove dead skin cells, minimizes pores, evens skin tone and leaves skin feeling hydrated and smooth.

2. Anthony Wake Up Call  ($38)
With aqua cacteen, green tea, caffeine and menthol, this gel-cream lightweight moisturizer will hydrate the skin while reducing puffiness and inflammation.

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3.  Anthony Blue Sea Kelp Body Scrub ($28)
Exfoliates and is perfectly unisex in scent, it just smells deliciously FRESH.

4. Cetaphil Gentle Skin Cleanser For All Skin Types ($18 for a 2-pack)
A dermatologist favorite, and safe on almost everyone’s skin – this is your white t-shirt of skincare.

5. Gillette Venus & Olay Razor ($7)
With their aloe-vera halo, these babies give the closest, softest, irritation-free shave and can be used for face (Scott) or body (Me). We’ve tried every brand out there, and these are by FAR the best.

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6. L’OREAL Paris Skin Care Pure Clay Mask Detox & Brighten ($10)
Scott hates anything wet on his face, but this he doesn’t mind. Why? 1. He only has to wear it for 10-15 minutes, and thinks it’s more manly because it’s black and has charcoal in it.  Whatever works–I just like to have a partner in crime wearing a face mask with me while watching Netflix!

7. ORIGINS High Potency Night-A-Mins Mineral-Enriched Renewal Cream ($43)
Smells like heaven, and you wake up looking like you’re lit professionally from within.

8. Sebamed LIP DEFENSE Stick SPF 30  ($9)
Lip SPF is wildly underrated and is a MUST! I keep another one of these in our camera bag for when we’re out and about.

9. Shaveworks Pearl Polish Dual-Action Body Oil ($28)
When mixed with water, this rich oil gently foams into a luxe, milky texture, without any greasy residue, leaving the skin touchable, soft and scented with notes of ginger, lavender and vanilla.

If you liked this post, stay tuned for gift guide ideas FOR HIM, for those of you  currently shopping for Valentine’s Day! In the meantime, meet me on Instagram  @HauteHouseFlower for daily doses of my beauty faves.

All photos by Scott White (@BloggerPhotographer)

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THACKER Warhol Coat Giveaway Winner

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With the holidays upon us, I wanted to do a giveaway to thank YOU for all of your ongoing support of Haute House Flower this year.  If you follow me on Instagram, you’ve seen me recently wearing several pieces from the newly launched contemporary fashion brand, THACKER. Designed by uber talented fashion industry vet Toni Hacker, this collection could not be more perfect for a career girl-on-the-go, who likes to stand out from the crowd. Designed with you in mind, the line features everything you need to be chic 24-7, and head-to-toe…at a price point that won’t break the bank. I could not be more excited to have partnered up with THACKER to do a giveaway for ONE LUCKY READER of one of my favorite standout pieces in their entire collection – the”Warhol” faux fur coat.

 So, without further ado, the winner of this week’s THACKER giveaway is…@SarahCDrake! Congratulations!!! To receive your coat, please email me: (Jordan [at] hautehouseflower [dot] com) no later than Friday, January 6th. Please be sure to include your shipping address, coat size (I’m wearing a size small in this photo, just fyi) in your email to me.

For those of you that didn’t win, never fear, the coat is on insane sale here.  Thank you again to everyone who entered, and be sure to follow me on Instagram for my ongoing beauty product and fashion recommendations, as well as exclusive discounts and giveaways from Haute House Flower in 2017. I would love to hear more of what kinds of giveaways (fashion, beauty, tech?) you’d be interested in, below in the comments section. Wishing you all a wonderful holiday weekend!

XO Jordan

*THE APPAREL*

Jacket: THACKER 

Clutch: THACKER 

*THE PHOTOGRAPHER*

All photos by Scott White (@BloggerPhotographer)

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Give a Girl A Minute: Get Ready Faster With Dove

I’ve spent my entire adult life trying to streamline my getting-ready beauty regime, and have edited it down to these highly effective, yet easy steps that I wanted to share with you; along with something new from Dove that will help you get ready faster, and rock your WORLD.

Adjusting to my new life in NYC, paired with working full-time in PR/social media by day, and blogging by night, I rarely take a moment to myself.  Something about a luxurious 15-minute bubble bath just helps me reset and mentally prepare for my next activity. Just give a girl a minute…am I right?!

Once I’m dried off it’s go-time.  To be clear, I’ve been “that girl” that takes forever (and yes, sometimes I still am) but between sharing a bathroom with my boyfriend (a first…thank you sky-high NYC real estate market!) and being so on-the-go, I’ve simply had to edit my getting ready beauty regime. As long as my outfit is picked out in advance and my hair is dry, I can be out the door and photo-shoot/meeting/event/NYC exploring ready in 30 minutes.

Here’s the quick and not-so-dirty:

Step 1:  Apply Dove Dry Spray Antiperspirant

My new obsession. While I did receive these products courtesy of Dove, I truly have become a devotee of their Dry Spray Antiperspirant, and have since ditched my old favorites.  Application is so quick and easy — you can just “Shake, Spray and Go”, with the assurance of 48-hour odor and wetness protection (48 hours, um… AMAZING!)

I was initially intrigued because they reminded me of the spray-on antiperspirants that I tried in France when I was a teenager, and always seemed so much more glamorous than stick deodorants. However, unlike those frou-frou French scents, these from Dove actually WORK. They go on instantly dry, and provide 48 hours of odor and wetness protection with all the care of Dove.

My favorite scent is the dark pink capped (of course) “Revive”. Think notes that are fruity, citrus and floral-a juicy, vivacious, cheerful, scent.  Yes, this is still a deodorant I’m describing – however I will tell you that other girls I’ve talked to sometimes just wear this instead of perfume…

It’s that GOOD.

If you’re more of a no-fuss gal, the light, clean fragrance of the “Original Clean” scent (navy blue cap) is equally as fabulous, and they have tons more fragrances (i.e. Chamomile, Cucumber, etc) as well. Try them out for yourself and report back to me on your faves!

Step 2: Moisturize face with SPF-based moisturizer and subsequent body lotion du jour.

Step 3: Five Minute Face (Quick, Everyday Makeup Application –specifics on this coming soon!)

Step 4: Outfit & Accessories

Step 5: Hair (In a rush, it’s always some form of ponytail)

Step 6: Bag, Keys, Perfume. Cell(s), Camera, Chargers, Kiss Puppies

Step 7: Out the door and off to explore. Bonjour NYC! 😉

What is your go-to beauty regime? Tell me in comments section below! Be sure to also follow along on my Instagram (@HauteHouseFlower) for daily doses of my beauty and fashion faves.

All photos by Scott White (@BloggerPhotographer)

Thanks to Dove and Simply Stylist for sponsoring this post.

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Tuft & Needle Mattress

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As I’ve mentioned in my previous posts about my relocation from CA to NYC, one of the largest adjustments has been scaling down my belongings to fit to NYC sized-standards. When we finally selected our NYC apartment building (more on that process in the future posts!), we ended up choosing the slightly smaller apartment with the killer views, over the slightly larger apartment (and by larger I mean like 40 square feet larger, but truly, every little square foot counts in NYC!) with the somewhat less desirable views. Those 40 square feet however, meant the difference between our beloved California King bed, and downsizing to a smaller Queen-sized bed. Anticipating how this smaller bed would work out  [*Disclaimer: we let our dogs sleep in the bed with us and I refuse to give it up. I know, I know, the end of all romance 😉 ]  I made it my mission to find the most comfortable, ergonomically supportive mattress on the market to make the shift as seamless as possible.

When Tuft & Needle heard about my search, and contacted me to  provide us with a queen mattress for our new NYC apartment, I was admittedly thrilled,  but still a bit wary.  After watching a video on their site, I learned that the mattress would come delivered in a small box, and would expand in shape once unwrapped. I was intrigued; every mattress I’ve ever had required 2-3 people to maneuver, and was always a nightmare to get through doorways. It kind of sounded too good to be true, but once the mattress arrived, any worry I had, immediately went out the window.

These are the points of differentiation that were most important to me throughout this process, and hopefully will be helpful to you next time you are mattress searching:

1) Innovation. Tuft & Needle has created their own foam called T&N Adaptive™ Foam, which is neither a memory foam, nor latex. It combines pressure relief, support, and breathability, which no other kind of foam offers. The single firmness foam supports the natural posture of your spine, relieving back, shoulder, and neck problems, and naturally breathes so you don’t sleep hot (Scott loved that aspect especially!).

2) Quality. Beyond the exceptional quality of the mattress, the beauty of Tuft and Needle is that they truly care about their customers and have made it so easy to select a mattress, and can ship one to you in as little as 2-5 business days. Talk about streamlining the process!

3) Price. Their mattresses begin at $300 for a Twin Mattress, and go up to $750 for a King Mattress, so while they are an investment, they are not going to cost you thousands of dollars.

4) Warranty and Return Policy. The best part! They offer you a 100-Night Trial guarantee, so you can try it out for yourself, paired with an iron-clad 10 year warranty. (You should always get a new mattress after 10 years anyways, so you’re completely covered.)

5) Versatility. I also love that Tuft & Needle mattresses fits on multiple types of bed frames. We were still deciding on our whole bedroom aesthetic when we ordered our mattress, so knowing that it would work regardless whether we purchased a bed with an adjustable frame, slatted frame, or box spring (it could even work on the floor), was great peace of mind…just one less thing we had to worry about. We ended up ordering a box spring off of Amazon to pair with our Tuft & Needle mattress because we liked a more  raised look to our bed, but it was solely for our own personal aesthetic reasons.

6) Comfort. Boyfriend-tested, girlfriend approved! Although Tuft & Needle provided us with this mattress, I want to share my honest review; we have never slept so soundly, or had a more comfortable night’s sleep…EVER. I am like the princess in the pea; I’ve had luxury pillow-top mattresses that have cost thousands of dollars, I’ve tried memory foam, etc,  and this little wonder beats them all! Oh, and in case you were wondering…everyone fits, and our dogs, Lola and Marcel love it too. 😉

Have you tried a Tuft & Needle mattress or are you thinking about a mattress revamp? Would love to hear your thoughts in the comment section below! Be sure to also follow along on my Instagram (@HauteHouseFlower) for more details on the rest of our bed, and to stay up-to-date as we decorate our dream NYC apartment!

All photos by Scott White (@BloggerPhotographer)

Mattress provided courtesy of Tuft & Needle (@tuftandneedle), but all reviews and opinions are my own.

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Gallery Wall Goals

With my boyfriend Scott as my @bloggerphotographer, and one very important half of our Haute House Flower two-person team, our love of photographs and capturing memories is mutual. While I may not have known exactly how I wanted to decorate our home when we relocated from California to NYC, but I knew a gallery wall of framed photos would definitely play a role in our decor.

So when online custom photo framing company, Framebridge wanted to partner up to help decorate the walls of our new NYC apartment, I could not have been more excited! The concept of professionally framed photography is something I have always loved, but I will admit, the measurements, the matting, etc can get a little bit intimidating.

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One of my favorite features Framebridge is the fact that they make it incredibly easy to submit your art in just a few simple steps.

Honestly, the hardest part for me was narrowing down which of our quadrillion pictures to post! I personally really wanted to have a theme to our photos, not just have it be random photos that we loved. When imagining what I wanted to look at every day, I really wanted a constant framed inspiration, and a reason as to why we were here in NYC.  It’s cheesy, and I’m sure you’ve seen it all over social media, but it’s something that actually resonates with me, and can apply to any goal you’re going after…”remember why you started.” Revisiting your original goal or mission is a fantastic tactic to help determine if it fits what you stand for, and where you want to go.  I can still remember so vividly being back in California, my heart aching for this city, so much so that we decided to move here…so posting photos of all of our trips out here as a couple that inspired us to move here was a no-brainer.

Here are photo-framing tips that I picked up throughout this process, that I hope can be helpful to you. Also, keep read on for a special framing offer just for YOU (yes, you!):

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1) Pick photos or art that you love and want to look at every day. A good test? Look away quickly and and look back at the image. What’s the first emotion you feel? If you don’t feel anything, move on to the next picture. Anything you put in your home should immediately spark a feeling  in you; whether it’s laughter, excitement, bliss, or even a bittersweet memory of something that no longer exists.

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2) Try and stick to a cohesive color scheme. Just as bloggers do to their Instagram feeds, or as a curator would to the walls of a museum look at how the colors fit together and complement each other. Feeling stuck or commitment phobic of a color? Go the route I went – I chose to edit our photos in black and white to keep our color scheme even more uniform, and to ensure that I would never get sick of them.

Also, thinking about the color scheme of the existing furniture and decor that will surround the art, will help you narrow down the concept of the art you’re choosing to frame. Since our bedroom is so white (and so are our dogs!), the black and white photos also plays into the charcoal tones of our bed

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3) Plan around your wall space. Especially if you have a tiny Manhattan apartment like me, your wall space is very limited, so measuring and rough sketching out where the art will go in advance is important. We must have toyed around with art placement on every different wall in our home before deciding on the bedroom! .

Love it, hate it? I’m totally dying to hear what you think, so be sure to let me know what you think in the comments section below!

ALSO, Framebridge and I have partnered up to offer you 15% off of your first Framebridge purchase! All you have to do is click HERE and you can enter HAUTEHOUSE15 at checkout. Be sure to follow along on Instagram to see more sneak peaks of our NYC apartment!

All photos by Scott White (@BloggerPhotographer)

Frames and framing services provided courtesy of Framebridge (@framebridge).

*THE APPAREL*

Overalls: Kendall & Kylie , similar HERE

Shirt: Free People 

*THE JEWELRY*

Ring: David Yurman

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Beauty School Drop-In: Blowout

How I mastered the at-home blowout in one hour, by dropping in to beauty school at Coba Cosmetology Academy. 

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I was never the girl that was obsessed with styling her hair growing up. Blame it on the bowl cut, the daily braided buns required for 12+ years of ballet, or my mom and sister’s high maintenance curly hair; that made my naturally stick-straight locks seem like I had styling “under control.”  For me, it was always clothes and makeup first, and hair came as a distant afterthought. However, as the years have passed, and my hair has grown to lengths beyond my bowl cut’s wildest dreams, I’ve been trying to get a handle on styling my hair. Nothing gives me the results like a salon blowout, but that can get expensive, and I simply just don’t have the time to get a blowout every few days.

Knowledge is power, right? Having the the ability to recreate a professional-grade blowout at home (and not lose my patience) seemed  like it would solve my hair woes forever. I’m a firm believer in leaving it to the experts when I don’t know how to do something. So when Coba Cosmetology Academy invited me to check out their facilities in Orange, CA, I  couldn’t resist the opportunity to drop-in to beauty school, learn from the best, and have one of their students teach me how to break down, and finally nail the at-home blowout.

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Living in Orange County, I wasn’t familiar with Coba, but I am so impressed by the facilities and the staff. Coba’s cosmetology course teaches students the practical skills, theoretical knowledge and professional attitudes for success in the profession, while preparing them to pass the California State Board licensing exam, and help them find employment in the field, all within just ten months. Even better? They have a salon where you can get amazing discounted services performed by students (ahem – a shampoo and blow dry begins at $15)

If you’ve been following along, you may also remember that one of my New Year’s resolutions was to learn how to master the at-home blowout, so I’m excited to be making some headway on my list. Read on for my lessons learned from Coba Academy’s best and brightest.

Step 1:

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Wash hair with KMS Color Vitality Shampoo

Follow by washing with KMS Color Vitality Conditioner

Step 2:

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Apply KMS Silk Sheen Leave-In Conditioner, which can be used as a detangler. 

Spray KMS Free Shape Hot Flex Spray on to use as your heat protector

Apply KMS Add Volume Root and Body Lift to build and add body

Apply KMS Tame Frizz De-Frizz Oil

Add all product before pre drying, otherwise hair will get “crispy”

Step 3:

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Rough dry hair for 2-3 min to remove excess water

Divide your hair into five sections (2 sections on the sides, and 3 in the back) by creating a horseshoe shape from your temples to the back of your crown, and then parting it down the middle.

If this is your first time, you may want to clip up the sections, so you can more easily work on one quadrant at a time.

Step 4:

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Start by holding the first section of your hair taut, and use the round brush to lift your hair up and away from the scalp.

Position the dryer at an approximately 45 degree angle, and blow dry down the length of the hair, while slowly moving the brush through the hair as you go. When you get close to the end of the piece of hair, use the diffuser nozzle on the dryer to hold the hair up, while putting the round brush close to the scalp, to begin the same process over again. Continue this process until the piece of hair is completely dry. This for me, was the hardest part to get a grasp of, but once I mastered it, it made all the difference in my blowout.

Continue, drying under for volume; and over for smoothing… then under again, for more volume, until hair is completely dry.

Important to note: All of the tricks in the world do not matter, if you don’t have the right brush, which I immediately realized has been my main issue all along. If you have long hair (especially),  a successful blow out begins, and ends with your brush. This round brush is not only 100% gorgeous to look at, but it’s large enough that you’re not having to readjust your dryer every second, and makes each pass through, that much easier.

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Voilà! That’s literally, it. I’m kind of embarrassed that I didn’t teach myself this earlier, but better late than never. I need to run out and buy all of these products asap, and I do still need more practice, but how do you think I did for my first (official) time?

Was this tutorial helpful? Tell me your other burning beauty questions, and I’ll do my best to get them answered in an upcoming post! Make sure you’re also following me on Instagram, for exclusive giveaways, as well as my daily beauty and fashion obsessions du jour.

For additional information on Coba Cosmetology Academy, please visit: Coba.edu

*THE APPAREL*

Dress: Vintage, similar HERE

*THE BEAUTY*

Brush:  Olivia Garden Nanothermic 82 Brush (3 1/4″)

Shampoo:  KMS Color Vitality Shampoo

Conditioner: KMS Color Vitality Conditioner

Leave-In Conditioner/Detangler:  KMS Silk Sheen Leave-In Conditioner

Heat Protector: KMS Free Shape Hot Flex Spray

Volumizer:  KMS Add Volume  Root and Body Lift

De-Frizz Oil:  KMS Tame Frizz De-Frizz Oil

Hair Dryer:  BaByLiss Pro BABP2800 Porcelain Ceramic 2000-Watt Dryer 

*THE JEWELRY*

Ring: David Yurman

*THE PHOTOGRAPHER*

Scott White: Follow him on Instagram! @BloggerPhotographer

❁ A Fashion, Beauty & Lifestyle Blog by Jordan Landes-Brenman